The proper construction of a walking advertising prop is serious business. It has to be lightweight yet sturdy, comfortable yet stable, and all of that. The thing that I’m having to consider the most, though, is the exact nature of the message.
You see, I am a strong proponent of certain ethical boundaries. My reviews are always scrupulously honest, I always try to keep my word, and all that sappy stuff. So I find myself wondering just how far I should push my guerilla advertising.
Other authors and vendors have had to pay a fair bit more for the privilege of hawking their goods at the convention. While you can argue that my pass cost isn’t that much less than an author’s alley spot with far less amenities, that pass was purchased with the implication of being a consumer, not a vendor. So where should I draw the line?
I’m sure I’ll find an acceptable balance, as I did last year, but if you have any thoughts, feel free to let me know. I welcome your comments and suggestions!
Until next time, good reading, good writing, and good luck!