The customer is always right and the reader is the customer. If that is true, we, as writers, should try to always give the readers what they want, right? We all know that a reader comes into any book with certain ingrained expectations, garnered through what they know to be the book’s genre, any reviews they may have read, the book blurb, and your own reputation as an author. Now, we have a few choices as an author in this situation. We can fulfill those expectations, we can subvert those expectations, or we can straddle the fence.